{"id":10,"date":"2015-08-24T17:33:22","date_gmt":"2015-08-24T15:33:22","guid":{"rendered":"http:\/\/daddyblogger.co.za\/?page_id=10"},"modified":"2015-08-26T19:59:33","modified_gmt":"2015-08-26T17:59:33","slug":"daddy-blog-south-africa-eating-out","status":"publish","type":"page","link":"http:\/\/daddyblogger.co.za\/index.php\/daddy-blog-south-africa-eating-out\/","title":{"rendered":"Eating"},"content":{"rendered":"
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I was recently sent a list of 50 things that customers wish you knew about them. Before adding it to my blog and sending it out, I traced the original source of the article and all credit must go to Sonia Simone and her site at Remarkable Communication. <\/strong><\/div>\n<\/div>\n

Some items on this list might seem cynical, but they\u2019re not. The fact is, it doesn\u2019t matter what kind of customers you have. I don\u2019t care if your customers are kidney donors or Zen masters or million-dollar contributors to your nonprofit organization. Each one of us has some less-than-lovable characteristics that tend to come to the forefront when we\u2019re in the role of customer.<\/p>\n

If you knew, really knew, these 50 things about your customers, and acted accordingly, you\u2019d gain their trust and even their love. After all, who doesn\u2019t want to be loved despite all our flaws and embarrassing insecurities? The better you understand both the noble and not-so-noble secrets in your customers\u2019 consciousness, the better you can serve them.<\/p>\n

Here are 50 things your customers wish you knew: about them, about how they see you, and about your relationship.<\/p><\/blockquote>\n

Here is Simone\u2019s list that I have categorized for easy reference. Take a moment to read through them carefully \u201cThere\u2019s gold in dem hills!\u201d<\/p>\n

Consistent<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I don\u2019t need you to be perfect, but I do need to know I can rely on you.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 When I refer my friends and you give them exceptional service, this makes me look and feel smart. I love that.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I get crazy jealous if I think you love another customer more than you love me.<\/p>\n

Honest<\/strong><\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Telling me what you don\u2019t know makes me trust you.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 You don\u2019t need to do all that much to be a superhero. Just do exactly what you say you will do.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I want to trust you, but it\u2019s hard for me to trust anyone.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I\u2019m lousy at admitting I was wrong, but I respect you when you do it.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I want to buy your product, but I need you to help me justify it to myself.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I don\u2019t know what I want most of the time. You need to figure it out for me.<\/p>\n

Generous<\/strong><\/p>\n

10.\u00a0\u00a0 I like to get little goodies no one else is getting.<\/p>\n

11.\u00a0\u00a0 I want you to do the hard work for me. Even better if I can take all the credit for it.<\/p>\n

12.\u00a0\u00a0 I\u2019d love to know something about your product that I could use to brag at a dinner party.<\/p>\n

13.\u00a0\u00a0 I believe I deserve much more than I\u2019m getting.<\/p>\n

Sincere<\/strong><\/p>\n

14.\u00a0\u00a0 There\u2019s no worse feeling than feeling like I was suckered into trusting you. If I\u2019m screaming at you or one of your employees, that feeling is probably behind it somewhere.<\/p>\n

15.\u00a0\u00a0 I don\u2019t have any interest in your excuses. In fact, I usually don\u2019t notice them at all, and if I do, they annoy me.<\/p>\n

16.\u00a0\u00a0 It infuriates me when you answer the phone while I\u2019m talking with you face-to-face.<\/p>\n

Courteous<\/strong><\/p>\n

17.\u00a0\u00a0 A friendly voice on the other side of the phone means more than you can imagine.<\/p>\n

18.\u00a0\u00a0 Your employees treat me about as well as you treat them.<\/p>\n

Caring<\/strong><\/p>\n

19.\u00a0\u00a0 My life is really stressful. If you can reduce that stress, you become immensely valuable to me.<\/p>\n

20.\u00a0\u00a0 I want to tell you what would make this relationship better for me. Why don\u2019t you ever ask me?<\/p>\n

21.\u00a0\u00a0 My life is very complicated. If you make it easy for me to just buy a simple all-in-one package that I can use without learning anything, I\u2019ll take it and be grateful. (I\u2019ll even pay a premium for it.)<\/p>\n

22.\u00a0\u00a0 A lot of the time, I secretly feel like a lost little kid. I don\u2019t admit it, but I want to be taken care of.<\/p>\n

23.\u00a0\u00a0 I\u2019ll give you anything you ask if you can help me not feel silly.<\/p>\n

24.\u00a0\u00a0 What you think you\u2019re good at is not what you\u2019re good at. Ask me, and I\u2019ll tell you what you do better than anyone else.<\/p>\n

25.\u00a0\u00a0 I like it when I feel like you\u2019re talking just to me.<\/p>\n

26.\u00a0\u00a0 Embarrassment scares me more than death.<\/p>\n

27.\u00a0\u00a0 I want to tell you everything you need to know in order to sell to me, but I\u2019m lazy. Make it easy enough and I will. (Especially if you flatter me a little.)<\/p>\n

Grateful<\/strong><\/p>\n

28.\u00a0\u00a0 It means a lot when you take the time to thank me for my business or a referral.<\/p>\n

29.\u00a0\u00a0 I don\u2019t mind spending the money, as long as I feel I\u2019m getting real value.<\/p>\n

30.\u00a0\u00a0 Once you\u2019ve won my trust and loyalty, the truth is you can screw up once in a while and I will forgive you. If I don\u2019t think you\u2019re taking me for granted, that is.<\/p>\n

31.\u00a0\u00a0 I find myself endlessly fascinating.<\/p>\n

32.\u00a0\u00a0 I have the attention span of a goldfish. Go too long without contacting me and I\u2019ll simply forget you exist.<\/p>\n

Understanding<\/strong><\/p>\n

33.\u00a0\u00a0 I don\u2019t understand a lot of the messages you send me. Can you make them clearer?<\/p>\n

34.\u00a0\u00a0 I spend an awful lot of time being scared to death.<\/p>\n

35.\u00a0\u00a0 The wealthier I get, the more I like free stuff.<\/p>\n

36.\u00a0\u00a0 I don\u2019t understand how to use your Web site, but I can\u2019t admit that because it would make me feel dumb.<\/p>\n

37.\u00a0\u00a0 Our relationship isn\u2019t equal and it never will be.<\/p>\n

38.\u00a0\u00a0 I hate salespeople, but I really like to buy things.<\/p>\n

39. I only like to communicate over the phone\/Web\/mail and I hate when you try to make me communicate with you over the mail\/phone\/Web.<\/p>\n

40.\u00a0\u00a0 There\u2019s something in my life I\u2019m afraid of losing. If you can make me feel like you\u2019ve protected it for me, my gratitude will be intense and eternal.<\/p>\n

41.\u00a0\u00a0 I\u2019d rather do it the convoluted hard way than learn something new.<\/p>\n

42.\u00a0\u00a0 Money is no object when it comes to my obsessions.<\/p>\n

43.\u00a0\u00a0 I\u2019m lazier than I would ever admit.<\/p>\n

44.\u00a0\u00a0 I\u2019m more selfish than I would ever admit.<\/p>\n

45.\u00a0\u00a0 I\u2019m vainer than I would ever admit.<\/p>\n

46.\u00a0\u00a0 I\u2019m more insecure than I would ever admit.<\/p>\n

47.\u00a0\u00a0 Despite all that, I secretly think I\u2019m a better person than most people. Help me believe that and we\u2019ll be fast friends.<\/p>\n

48.\u00a0\u00a0 I mostly daydream about making life better for myself, but I\u2019ll take action to keep from losing what\u2019s mine.<\/p>\n

49.\u00a0\u00a0 I believe that most of what\u2019s wrong in my life is someone else\u2019s fault. Let me keep that cozy illusion and I\u2019ll believe anything you say.<\/p>\n

50. It really is all about me.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

I was recently sent a list of 50 things that customers wish you knew about them. Before adding it to my blog and sending it out, I traced the original source of the article and all credit must go to Sonia Simone and her site at Remarkable […]<\/p>\n","protected":false},"author":1,"featured_media":243,"parent":0,"menu_order":45,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"_links":{"self":[{"href":"http:\/\/daddyblogger.co.za\/index.php\/wp-json\/wp\/v2\/pages\/10"}],"collection":[{"href":"http:\/\/daddyblogger.co.za\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/daddyblogger.co.za\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/daddyblogger.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/daddyblogger.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":4,"href":"http:\/\/daddyblogger.co.za\/index.php\/wp-json\/wp\/v2\/pages\/10\/revisions"}],"predecessor-version":[{"id":95,"href":"http:\/\/daddyblogger.co.za\/index.php\/wp-json\/wp\/v2\/pages\/10\/revisions\/95"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/daddyblogger.co.za\/index.php\/wp-json\/wp\/v2\/media\/243"}],"wp:attachment":[{"href":"http:\/\/daddyblogger.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}